Answers

Short guides on AI visibility

Direct answers to the questions marketing teams ask once they realise their customers are asking AI instead of searching Google.

• What is GEO (Generative Engine Optimization)?

  GEO, or Generative Engine Optimization, is the work of getting AI assistants — ChatGPT, Perplexity, Claude, Gemini, Copilot and Google AI Overviews — to mention and recommend your …

• What is the difference between GEO and SEO?

  SEO aims to rank a page in a list of results so someone clicks; GEO aims to get your brand mentioned and recommended inside an AI-generated answer, where there is often no click at…

• How do I know if ChatGPT recommends my brand?

  Asking once from your own account proves nothing: answers vary by session, language, country and history. To actually know, you have to repeat the same buying questions across seve…

• How can I appear in Google AI Overviews?

  Google AI Overviews build their answer from pages that are already indexed, so appearing comes down to three things: being crawlable, answering the question directly in the first l…