How can I appear in Google AI Overviews?

Google AI Overviews build their answer from pages that are already indexed, so appearing comes down to three things: being crawlable, answering the question directly in the first lines of the page, and having outside corroboration (reviews, mentions, listings) for what you claim. There is no magic format or tag that guarantees a citation.

What consistently helps

A clear answer in the first paragraph, before the context and the intro.
Headings written as real questions.
Concrete data: prices, timelines, requirements, comparisons.
Correct structured data for product, service and organisation.
Mentions and reviews on sites Google already trusts.

What does not help

Padded text, generated content with no data of your own, and pages that take three screens to answer. If a reader can't find the answer fast, a model won't either.

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